Effective CPC Vs. CPC
Effective CPC vs. CPC
The cost per click when using a pay per click campaign is very easy to figure out. After all, it is stated clearly in the campaign you set up. More important however, is the effective cpc. In order to figure out our effective cpc we need to know three things. First, the number of clicks we have on our campaign. Second, the actual cost that we paid per click. The third and perhaps most important part is having a certain action in mind. This action could be a purchase, email sign up, or anything else that is easily definable. Once we have these three items we can figure out our effective cost per click. More…
